Safaricom gives boost to infrastructure

Safaricom gives boost to infrastructure

Kenya's sports infrastructure has received a lift after Safaricom bought the naming rights of two sports venues in Nairobi.

Kenya's sports infrastructure has received a lift after Safaricom bought the naming rights of two sports venues in Nairobi.

The 65,000-capacity Kasarani Stadium in the capital will in future be known as Safaricom Stadium Kasarani-Home of Heroes while the 5,000-capacity Kasarani Indoor Arena, part of the Moi International Sports Centre in the residential district of Kasarani, will go by the name Safaricom Indoor Arena.

According to sportspromedia.com, the mobile network operator reportedly paid in the region US$635,000 to venues' governmental management entity, the Sports Stadia Management Board (SSMB), to acquire the naming rights.

"Safaricom has since inception played a significant role in the development of sports in Kenya," Safaricom chief executive Bob Collymore said.

"Through this partnership, our aim is to help raise the country's competitive edge as Kenya bids to host major continental and international sports tournaments."

SSMB will continue to manage and maintain the venues, but Safaricom will fund corporate suite and signage refurbishments.